Some might argue Twitter's contributions to literacy and reading (at least the 140-character limit encourages succinctness and speed, right?) but Twitter has a new wine label called Fledgling Wine, and these grapes are giving back: $5 from every $25 bottle supports Room to Read's programs in India.
From their site:
From their site:
The Fledgling Initiative aims to make awesome wine for the benefit of Room to Read, a non-profit organization extending literacy and educational opportunities to children worldwide. Every case of Fledgling wine sold will help promote literacy in Uttarakhand, India.
Twitter's company mission is to provide access to information and highlight the power of open communication to bring about positive change. I saw this mission embodied in their staff when I met Claire and Katie from Twitter at Fortune Magazine's Most Powerful Women summit this fall: they immediately initiated a discussion around how they could leverage Twitter in a charity campaign specific to my organization. Since then, I found out that Claire wrote a book entitled 'Twitter for Good,' and that since their first advertising spot Twitter has offered Tweets for Good and Crisis Tweets: both of which are now part of Twitter for Nonprofits).
Fledgling Wine is made by Crushpad in Sonoma, CA and is sold through the Fledgling site. Interestingly, the last Fledgling tweet was from over a year ago--but we won't hold that against them.
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