Ouidad, or 'The Queen of Curl,' as she likes to be called, opened the first salon exclusively for those with curly hair in 1984 - the year I was born into this world with a mop full of unruly frizz. Products and advice is broken into categories based on just how curly your hair actually is: wavy, curly, tight curly or kinky. I am most interested in the Double Detangler, which reminds me a bit of the Mach-3: there appears to be several combs in one for getting through one's curls without ripping all the hair out. I'm intrigued.
Not only is she helping people like me who are plagued with big hair (and a lack of stylists who know how to manage it), but she is also fighting breast cancer through OUIDAD - Curls For A Cure® campaign. The campaign makes it fast and easy to donate during checkout, and they will match donations dollar for dollar until they reach the million dollar mark. They are well on their way.
In a nutshell, Ouidad has great products with a simple donation scheme- instead of money from purchases going to the cause, she leverages Ouidad's online platform to promote the cause, enables users to donate directly to the organization, and then matches the gift.
It looks like 2011 has brought them just shy of the $400,000 mark. Double your investment here.
No comments:
Post a Comment