FEED me

Lauren Bush is pretty darn cool. Born into a powerful family, she was faced with the choice of using her power for good or evil. She has clearly chosen good.



The FEED bag started a trend, which is the best way to start a movement and generate some authentic buzz: people wanted the bag for the BAG, and then secondarily because it was a symbol of doing something good (some may argue here). Their mission: to create good products that help FEED the world. They pride themselves on "using environmentally-friendly and artisan-made materials, along with fair-labor production, in creating all FEED products." And they use the phrase "feeding the world, one bag at a time." Proceeds benefit five or six international NPO's whose activites include (but aren't necessarily restricted to) anti-hunger efforts. And by partnering with a couple dozen chain retailers (plus an online store), FEED products are placed in front of hundreds of thousands of shoppers as another option to their next handbag or cosmetics case. Good work, FEED.