The Body Shop is a unique company that broke all corporate rules on how to become a massive success. Business took a backseat to activism. They don’t test on animals, they use natural ingredients from around the world, they’re sustainable- and they give, give, give.
The company was built around the social activism of their dynamic founder, Anita Roddick; in her own words, "we entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use." We agree, and we love this attitude.
The Body Shop launched a 3-year campaign in conjunction with ECPAT, an organization with satellite offices around the world focused on ending child prostitution, child pornography, and the trafficking of children for sexual purposes. Through unique advertising campaigns including a portion of proceeds from Soft Hands Kind Heart Hand Cream and the Bags for Life, Stop The Trafficking of Children and Young People campaign has donated over a million dollars to anti-trafficking organizations.
If you want to buy smarter this holiday season, visit a local Body Shop where you will find products that value the planet first, and profit second.
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