What Women Want (and need)

Another recent favorite: product-first and female-friendly THINX has created a line of leak-proof, stain-proof female underwear. For every pair purchased, they donate a percentage to partner organization AFRIpads, whose local team manufactures seven more reusable cloth pads for women and girls who need them.

An estimated 67 million women and girls in the developing world don't have proper supplies to take care of their period. As a result, they miss school, suffer infections and complications, and deal with stigma and embarrassment. Many get so far behind in school that they're forced to drop out.

So as much as it can be a drag for us to toss that favorite pair of underwear, the consequences don't even compare. Great thinking, ladies.

photo via thinx