This marketplace of ideas, stories and products is based in Brooklyn and built with the goal of empowering local economies and strengthening communities. Its online shop sells a selection of products across wellness, design, film, print, and more, each one socially- and aesthetically-minded.
1/3 of all website sales benefit the We See Beauty Foundation, a non-profit organization dedicated to incubate and accelerate women-led, worker-owned cooperatives to drive large scale change and beginning with a $1M endowment. First project: a co-op in Brooklyn that will create and sell its own healthy cleaning and personal care products.
My first experience with a successful co-op business was the Cheese Board in Berkeley, CA. Every day, at lunch and dinner, they make one kind of thin-crust vegetarian gourmet foodie pizza, sold for just a few bucks. Every day, the line is out the door, and they've been doing it for over 40 years.
The charity space is long overdue for a new model. I'll be curious to track We See Beauty and see how they fare.
photo via weseebeauty
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