There's a lot of buzz and dialogue around social entrepreneurship these days. But not everyone who is passionate about social good is cut out to be an entrepreneur, or even to work in a startup-style operation, and not everyone can: we need existing companies to make a shift too, and everyone plays a role in creating sustainable change.
So what is a Social Intrapreneur?
Social intrapreneurs are individuals who work within a company or organization to align economic and social goals. They can work in one of many departments: managing finance or the supply chain, operations or marketing, or as the head of a business unit.
A social intrapreneur is committed to continual economic, environmental, and social improvement, and disregards the logic that says economic prosperity sacrifices any of these.
New processes such as the Global Reporting Index and Impact Reporting and Investment Standards help intrapreneurs define social impact and demonstrate results, which can reinforce the value of improvements to higher-up management. CSR team or no, there is no better time than now to start: in fact, any later time is probably a worse time. Your company will thank you.
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