things that make you go HM....

As a conscious shopper and individual, I try to avoid big box stores that are known to use cheap labor and unsustainable resources to make an incomprehensibly inexpensive top that I'll wear for three months before it falls out of favor and fashion.

But I passed a bus stop ad the other day for H&M's new Conscious Collection and Fashion Against AIDS lines, and the summery pink and this pink and white organic-cotton cocktail dress made me pause for a second look.

photo from H&M.com

My wedding is three weeks away, and I'm giving myself some leeway to shop for new outfits. What better excuse than a weekend celebrating the fabulousness of you and your beaux, right?

So I went, and I was impressed. You really couldn't tell the difference in quality between the Conscious Collection and their regular line, and the prices were comparable too. I didn't get the dress, but I got a sleeveless blouse and basically wore it two days straight.

They make a big claim on the Sustainability area of their site:
"Our vision is that all business operations shall be run in a way that is economically, socially, and environmentally sustainable." 

The triple-bottom-line: well done, H&M, and godspeed. I'll wear my $17 top all summer with pride, and I am a believer in affordable seasonal fashion once again.