Over the Moon for Europe

Why does it feel like the US is lagging when it comes to social enterprise? In this blog we are talking about buying smarter, which is inextricably tied to the supply chain. So which businesses are employing people who are at-risk or who belong to a vulnerable population? With more and more individuals wanting to see donations supporting sustainability, empowerment, and results, social enterprise and socially conscious sourcing is a natural next step. Many expats set up shop in developing countries, with the aim of supporting the local community. This makes sense, but it doesn't seem to be happening much in our own backyard.

To be fair, my research consists of Googling and various pull factors (i.e., emails hitting my inbox from people who are starting businesses that aim to make the world a better place). But assuming that my scientifically unjustified research were to be correct, the majority of these companies are cropping up in developing countries and in Europe.

One example that came to me today is called RubyMoon; a company that is investing profits of swimwear (it's reversible!) into micro loan programs supporting female entrepreneurs in the developing world. As the loans are repaid, RubyMoon can produce more swimwear, generating revenue to support more women and their families.

All of the products are made in the UK, and RubyMoon ensures that producers are protecting their employees, keeping ink and fabric waste to a minimum, recycling and behaving as green as possible, among other sustainable activities.

The bathing suits are all completely unique and some have a psychedelic essence to them. The beautiful models look as though they are likely made in the UK as well, judging by the pale skin tone.... But nevertheless, we are over the Moon for their concept, mission and vision.